Real lead magnet examples are great if you are new to the content marketing world or want to extend your lead generation efforts. Therefore, I collected 18 types of lead magnet examples for you and each of them are different types of hooks. Get...
Nowadays new means of communication pop up almost daily. And every time a new channel starts to gain popularity bloggers and marketers hop on the bandwagon and deem that the previously prevalent channel is “dead”. This was the case with email, as...
On the May 10th Chief MarTec’s Scott Brinker released this year’s Marketing Technology Landscape Supergraphic now also know as the Martech 5000. One of the most notable changes – at least for us 😉 – is that after little more than a...
The main benefit of automation is the ability to let the marketers focus on more meaningful tasks that require creativity. Rather than wasting their time doing repetitive and time-consuming ones. However, if you use automation tools to minimize...
One of my friends asked last week: “Free email course? Does it still work?” Well, depends on your goals and budget, but hell yeah. It still generates, educates leads and helps you convert them to clients… Something can seem to be “old” but...
Approximately 98% of your web page visitors don’t buy at the first time? They don’t even try your free trial! Therefore, list building is crucial for most of the businesses. But the sad truth is: companies very rarely excel at this. Because tools...
This is the third and final article in the series on how to increase your open, click and conversion rates with machine learning. Lifecycle emails are extremely useful to increase retention, reduce churn, create a more loyal customer base and...
In last week’s article, we discussed the benefits and drawbacks of split testing and the advantages of using AI-powered workflow optimization to achieve higher conversion. And to make it relevant I included an example email course, to show you...
I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It’s extremely useful since it can be applied to a number of different things: subject lines and...
Lead generation is a big challenge for businesses… but it’s a must. Here are 2 well-known and 6 less-known lead generation examples with explanations and solution specific tools for you to get started today! 1. On-site retargeting –...
Marketing automation, in short, is a software tool that aims to save time by automating your marketing activities. Actually, it is as much a productivity tool as it is a marketing software. It allows you to automate repetitive and boring tasks...
Buyer journey is your prospects way to pay for your solution. If you can map it, you will be able to acquire much more new customers. Therefore I share this guide that explains each stage of the buyer journey and also give you real life examples...
